Consider... this man is now under a lifetime ban from a business he was involved with for 33 years because he said something that offended a particular group (African-Americans).
And this man, the "director" of the Internet video that Obama blamed for Benghazi, went to jail for nearly a year... again because his expressions (via the video) offended a particular group (Muslims).
Now, again, I hold no brief for either men. Sterling is a boor and Mark Basselly Youssef (the creator of the Innocence of the Muslims video) is a no-talent hack who appears to have gone out of his way to make something offensive.
But in both cases all they did was engage in expression, which ought to be protected under the First Amendment. Yet, in both cases, they were essentially demonized by powerful, billion-dollar enterprises, the NBA for Sterling, the Obama campaign for Youssef. Why? Because they offended people? Well, maybe.
But mostly... because they hurt the brand. Sterling hurt the potential sales of the product called NBA basketball. Youssef was a necessary scapegoat to ensure the reelection of the product called Barack Obama.
Omelets. Eggs. You get the picture.